Cookie Policy

1. What Are Cookies

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners. Under the UK Privacy and Electronic Communications Regulations (PECR), we are required to inform you about the cookies we use and obtain your consent where necessary.

2. Cookies We Use

a) Essential Cookies

These cookies are strictly necessary for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences. These cookies do not store any personally identifiable information.

b) Analytics Cookies

We use Vercel Analytics to understand how visitors interact with our website. Vercel Analytics is a privacy-focused analytics service that collects anonymised, aggregated data. It does not use cookies to track individual users and does not collect personally identifiable information. Instead, it measures page views, referral sources, and general geographic regions at an aggregate level.

Because Vercel Analytics is cookieless and does not track individual users, it is classified as an essential analytics tool that does not require separate consent under PECR. However, if you choose "Necessary Only" on our consent banner, we will respect that preference.

We use PostHog for product analytics, including tracking how visitors interact with our website, understanding user journeys, and measuring conversion rates. PostHog uses cookies to maintain session state and identify returning visitors. These cookies are only set if you choose "Accept All" on our consent banner.

3. Third-Party Cookies

We do not use third-party advertising cookies or social media tracking cookies on our website. The third-party services we use are Resend (for email delivery), Vercel (for hosting and analytics), PostHog (for product analytics). PostHog cookies are only set when you consent to analytics cookies via our cookie banner.

4. Managing Cookies

You can manage cookies in several ways:

Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner. You can choose to accept all cookies or allow only necessary cookies. Your preference is stored locally and can be changed by clearing your browser's local storage for this site.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically find these options in the "Privacy" or "Security" section of your browser's preferences. Common browsers provide guidance here:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

Please note that blocking all cookies may affect the functionality of some websites.

5. More Information

For more information about how we handle your personal data, please see our Privacy Policy. If you have any questions about our use of cookies, please contact us at hello@embodi.uk.

6. Changes to This Policy

We may update this cookie policy from time to time. Any changes will be posted on this page with an updated revision date.